Using Squarespace AI to Add SEO Titles, Descriptions, and Alt Tags
Squarespace just made it way easier to handle your website’s SEO with their built-in AI tools—and if you're tired of bouncing between every single page and image to write your SEO titles, meta descriptions, and alt text, you’re gonna love this update.
In this post, I’ll show you exactly how to access and use Squarespace’s AI to manage your SEO metadata and alt text all in one place—saving you tons of time and giving you a strong foundation for improving your visibility in search engines.
Watch the video
Check out the YouTube video below. 👇🏼
Why This Matters
Search engines rely heavily on SEO titles and meta descriptions to determine what your website pages are about. And alt text? It helps with accessibility and gives your images a chance to rank in Google Images. Squarespace’s new AI helps generate these pieces of content quickly—but it still gives you control to fine-tune them.
How to Use Squarespace AI for SEO Titles and Meta Descriptions
Step 1: Go to SEO Appearance
There are two ways to get here:
Go to Settings > Marketing > SEO Appearance, or
Just press the forward slash key (/) on your keyboard and search “SEO”.
From there, you’ll land on a page showing how many pages are missing metadata and how many images are missing alt text.
Step 2: Click “Improve with AI”
This scans your entire site and automatically suggests SEO titles and meta descriptions for your pages. You’ll see a preview of what each page might look like in search results.
You can:
Edit the title and description manually
Regenerate if you don’t like what it comes up with
Save and Continue once you’re happy
💡 Pro Tip: AI is helpful, but it’s not perfect. Make sure to proofread and personalize each title/description to ensure it reflects your brand and includes relevant keywords.
How to Use Squarespace AI to Add Alt Text to Images
After handling your page metadata, Squarespace lets you move on to alt text for images.
You’ll see a grid of your site’s images, each with an AI-generated alt text suggestion. This is important not just for SEO, but for accessibility—visually impaired visitors use screen readers to understand images through this text.
You can:
Accept the generated alt text
Edit it to add SEO keywords or better descriptions
Regenerate if you want to see a different version
Once you're satisfied, click Save to apply all your alt text changes at once. No more hunting down every image individually—everything is handled in one place.
Final Thoughts
Squarespace’s AI SEO tool doesn’t replace your creativity or knowledge of your business—but it does give you a great place to start and speeds up the process dramatically.
Highlights:
✅ Centralized SEO management
✅ Smart starting points for titles, descriptions, and alt text
✅ Huge time-saver for larger sites
✅ Accessible interface with easy editing and regenerating
If you found this helpful, be sure to subscribe to my newsletter below for more Squarespace tutorials! And if you're ready to have someone build your site for you, get in touch here.
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Your Designer
I'm Bryan, a Squarespace web designer and founder of Abound Web Design. I have worked with all types of businesses and organizations from preschools to publishing companies to chiropractic clinics and everything in between. If you want to discuss a potential project, you can email me at bryan@aboundwebdesign or get in touch with me here. Alternatively, you can book in a free 15-minute consultation call here.
